Tools used
Challenge
I set out to create a self-initiated promo that captured the spirit of Nike’s most iconic sneaker line. The challenge was to produce something that felt authentic to sneaker culture while also serving as a showcase of my own multidisciplinary skills. I wanted the piece to feel bold, celebratory and culturally resonant.
Solution
I designed and produced a short-form video that combined 3D animation, typography and music into a single cohesive piece. I highlighted the shoe and box in 3D, while expressive motion graphics and tightly synchronised audio added rhythm and energy. My aim throughout was to balance Nike’s established brand DNA with my own creative interpretation.
Impact
The final video delivered a vibrant and multi-sensory tribute to Air Max Day. It demonstrated my ability to concept, direct and execute a project that spans multiple disciplines. Beyond being a personal creative statement, the video achieved strong reach on social media, generating high engagement and shares. It even attracted positive reactions from some Nike employees themselves!
