Tools used
Challenge
Offspring and Nike launched an open competition inviting entrants to design a poster that offered a creative interpretation of the iconic Air Max silhouette. The winning designs would be showcased at Nike’s London headquarters, making it both a high-profile and highly competitive brief.
Solution
I built my concept around the Air Max 1 'Lemonade' pack. I placed each of the three shoes from the pack inside a glass of lemonade, tying the design directly to the pack’s name. To push the idea further, I integrated an AR experience via a QR code, allowing viewers to see the featured shoe in augmented reality.
Impact
My poster was chosen as one of the winning entries and showcased at Nike’s London HQ, giving the work visibility within one of the most influential environments in sneaker culture. By weaving together bold visuals and an AR layer, the project stood out as both an artwork and an experience.
