Tools used
Challenge
The Fragment x Travis Scott collaboration was one of the most high-profile partnerships in recent years, merging Hiroshi Fujiwara’s minimalist design language with Travis Scott’s disruptive cultural influence. My aim was to create a self-initiated teaser that captured the sense of exclusivity and hype.
Solution
I developed a short teaser that treated the Fragment logo itself as the core narrative device. Rather than overexplaining, the design relied on symbolism and mood to communicate the collaboration’s cultural weight .I chose Travis Scott’s 'White Tee' as the soundtrack, letting its flow shape the rhythm and mood of the visuals.
